UAE consumer spending increased by 4.8 per cent compared to same period last year
consumer trends
Latest in consumer trends
consumer behaviour
UAE shoppers concerned by economy, plan to spend more anyway
Despite inflation worries and global market volatility, UAE consumers plan to spend big in 2023
consumer behaviour
MENA region sees 91% population make online purchases in 2022: Report
Fashion and clothing make up almost half of the online purchases across the region
Black Friday
UAE, Saudi Arabia, Egypt show higher interest in Black Friday compared to US, UK, Brazil: Report
Study shows 55 percent begin searching for products prior to actual sales dates
brand loyalty
Driving loyalty with elevated customer experiences
We should recognise that consumers now have access to a wide variety of products and services, as well as new perspectives on their interactions and brand experiences
Carrefour
Revealed: Customers can avail up to 60% discounts on Carrefour’s online products from 20-26 June
Discounts will be applicable for consumers through the retailer’s e-commerce website and mobile app
Alvarez & Marsal
Are UAE consumers driven by quality, cost, or ethics while purchasing products?
Emotion-driven attributes of value such as sustainability and experience are considered the most important to consumers across all retail categories, but there are other factors influencing UAE consumers, as well
Brands
Shifting consumer trends in the post Covid-19 landscape
To remain competitive, brands will have to demonstrate they’re not just aware of their effect on the environment, but that they are actively taking steps to mitigate environmental damage
Brands
Video: What’s the best way and the ideal time to engage with customers in the MENA region?
WebEngage’s Trends & Insights Report 2022 gives a location-specific, deep-dive analysis on user engagement and conversion
brick and mortar business
Predictions for 2022: 6 key consumer trends in the UAE
Consumers have assimilated to the “new normal” and businesses, particularly retailers, in the UAE are adapting to evolving circumstances through flexible operating models that are shaping future trends
consumer trends
Three in four UAE consumers typically purchase online; e-commerce market value jumps to $5 billion in 2021
Proactive government policies, trust in online payments, and advanced telecommunication infrastructure have contributed to the e-commerce growth in the UAE, according to a report launched by EZDubai in partnership with Euromonitor International
Brand View
The entrepreneur’s edge: Social media and tech have made it easier to start a business in Saudi Arabia, says Facebook
Eighty-seven percent of Saudi survey respondents believe entrepreneurs are well-supported in the kingdom, finds the Emerging Trends report
Brand View
The digital gathering: Hyper-connected Saudi communities offer big opportunities for brands, finds Facebook
The Facebook IQ Emerging Trends report sheds light on shifting expectations of companies on social media
augmented reality
The participation paradigm: How social media and technology are changing Saudi e-commerce, according to Facebook
The Facebook IQ Emerging Trends report found that 87 percent of participants feel that social media platforms have allowed them to interact more and deepen their relationship with brands
Brand View
Video: Why consumers in Saudi Arabia are seeking convenience, according to Facebook
In its recent Emerging Trends: The Forces Shaping the Future Today study, Facebook IQ sheds light on the changing preferences of consumers in Saudi Arabia – one of the world’s fastest-growing economies with a young population – and offered insights into the kind of digital immersive experiences brands can use to reach them.
AB In Focus
PODCAST: What new Facebook research tells us about the Saudi consumer
Facebook’s Rana Bouri and Joachim Marciano discuss the digital trends that are shaping retail, brand engagement and customer experience in The Kingdom.