E-commerce giant says 18 items were sold per second at peak times during four-day sale
Dubai-based e-commerce giant Souq.com on Wednesday announced that the number of items sold during White Friday 2017 more than doubled compared to last year.
A total of one million deals were on offer during the event, and 18 items were sold per second during peak times of the four-day sale, the retailer said in a statement.
Products from over 16,000 international fashion, beauty, electronics, grocery and other brands were on offer during White Friday 2017 which ran from November 22-25 across the GCC and Egypt.
Almost half of payments during the event were through made through e-payment methods instead of cash, the highest Souq.com said it has seen in the region to date.
Ronaldo Mouchawar, co-founder and CEO, Souq.com, said: “Our teams and thousands of sellers worked hard to make White Friday a great event for our customers - with over a million deals in total. It is exciting to see that so many customers used our convenient online payment options and our mobile App.”
He said Souq.com has invested heavily in local operations in the UAE, Saudi Arabia and Egypt, increasing local resources and adding pickup points ahead of White Friday to prepare for the high volume of orders.
Hundreds of full-time and temporary staff were also added ahead of the event, he said.For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.