Visit Saudi and Spain’s La Liga have signed a tourism and football promotion deal to showcase sport and travel in the two countries.
La Liga, Spain’s world-renowned professional football league, and Visit Saudi have entered a partnership agreement with the aim of showcasing Saudi Arabia as a year-round tourism destination.
The collaboration will amplify Visit Saudi’s work highlighting Saudi Arabia as the world’s fastest-growing destination, its rich cultural heritage and diverse landscapes.
Saudi Arabia and La Liga deal
The partnership agreement demonstrates the historical connection between La Liga and Saudi Arabia.
For more than 15 years, La Liga games have been followed by millions of football fans across the Kingdom,
Saudi football players have played in Spain as well as Spanish players in the Saudi league and Saudi now has more than six official fan clubs for La Liga teams.
La Liga ambassador Iker Casillas said: “The great development of sport and sporting events in Saudi Arabia represents a real boost to the attractiveness of the destination, adding to its cultural interest and amazing landscapes.
“We are sure that this new partnership will be a success in connecting and attracting both football and sports fans in general, as well as new followers.”
Saudi Arabia has embraced the sport, elevating football to its pinnacle as the most played and followed activity across the nation, and the level of participation in the under 30s continues to increase.
La Liga is one of the most followed leagues in Saudi Arabia and this collaboration between La Liga and Visit Saudi will further strengthen the connection and inspire the next generation of Saudi footballers.
La Liga Executive Director Oscar Mayo said: “Signing this agreement demonstrates our strong commitment to advancing sports and football science in the Arab world, as well as expanding our presence, and that of our clubs, in a relevant global sports hub.
“I am convinced that this remarkable partnership will truly touch fans’ emotions and empower them to feel the unifying power of football.
“Football and travel complement each other perfectly, serving as a means to connect and unite cultures all over the world.”
Saudi Tourism Authority CEO Fahd Hamidaddin said: “Football and travel bridge cultures and unite people. Saudi Arabia has millions of incredibly passionate football fans and as we continue to create a dynamic year-round destination, full of cultural events, we look forward to welcoming international travellers to experience the largest sporting and cultural exchange in sporting history, helping us in bringing the world to Saudi and bringing Saudi to the world.”
The partnership will see a wide range of activities, including a high-profile launch event, followed by many other activities that will be held in the Kingdom, with the aim of bringing La Liga closer to Saudi Arabia.
In this strategic collaboration, La Liga and Visit Saudi will jointly showcase Saudi Arabia’s tourism offerings, captivating a diverse audience of local, regional and global visitors.
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