Technogym – an official supplier for the last eight Olympic Games – has been chosen to supply its state-of-the-art equipment and digital services to Abu Dhabi’s The Bridge lifestyle and wellness hub.
The memorandum of understanding (MoU) was signed during the soft-opening phase of The Bridge, which is an 8,000-square-metre wellness space at Al Qana, the new waterfront destination in Abu Dhabi.
The cooperation between the brands, as well as Technogym’s technological innovation and high attention to detail, led The Bridge to choose the brand.
The two brands share the same mission of promoting a wellness lifestyle, based on regular physical activity, a balanced diet, and a positive mental approach.
The Bridge wellness hub’s new facilities will feature Technogym’s Artis Line, with fully-connected cardio equipment and strength training machines.
The facility will also feature Technogym’s Biocircuit, which offers a personalised workout to help users to achieve their goals in a short amount of time.
In addition to being a fitness destination, The Bridge lifestyle hub’s four-floor facility also hosts a gym, a spa, a restaurant, a juice bar, a nutrition corner, a shop, an indoor running track, and a rooftop garden.
The co-founder of The Bridge, Khalid Nahhas, said: “I’m delighted to sign this MoU which will lead to further collaboration with Technogym, an industry leader and pioneer for approaching wellness as a holistic lifestyle. This partnership represents our natural next steps in being committed to working in close cohesion with leading experts across all forms of health and wellness.
“I have no doubt that this mutually beneficial partnership will lead to The Bridge and Technogym being catalysts towards providing Abu Dhabi, the UAE and the entire region with innovative solutions to wellness.”
Nahhas added: “The Bridge fully aligns itself with Abu Dhabi’s leadership directives to further advance the overall health and wellness of its community members. As we look forward to the next 50 years of success and progression, it’s imperative that we place emphasis on continuing to enhance our health and wellness capacity.”
The president and founder of Technogym, Nerio Alessandri, said: “We are very proud that the Bridge hub has chosen Technogym products and digital services for such an unique concept leaving a legacy for the younger generation. Thanks to this huge investment we have the possibility to help the community to feel better.
“We not only share the same values but together we want to raise the bar to new heights and work together to create unique wellness experience for people in the UAE.”
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