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Wed 21 Aug 2019 08:45 AM

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Dubai set to launch first diploma for social media influencers

Social Media Influencers Diploma Programme will begin on September 8, says Dubai Press Club

Dubai set to launch first diploma for social media influencers
The programme seeks to train Arab social media influencers in strategic communications and enable them to produce effective content on social media platforms.

The Dubai Press Club has announced that the Social Media Influencers Diploma Programme, the region’s first accredited diploma programme for social media influencers, will begin on September 8.

Developed in collaboration with the Mohammed bin Rashid School for Communication (MBRSC), of the American University in Dubai, the programme seeks to train Arab social media influencers in strategic communications and enable them to produce effective content on social media platforms.

The programme, first announced in October last year, also aims to expand the professional knowledge of Arab social media influencers and enable them to produce innovative and effective content in a rapidly changing environment, state news agency WAM reported.

Mona Al Marri, president of the Dubai Press Club, said: "The programme is in line with Dubai’s vision to develop and empower talented individuals in various fields and enhance their role and contributions in the advancement of their communities.

"The launch of the first academic programme of its kind in the Middle East and North Africa region for social media influencers will have a direct positive impact on the media content being produced on social media platforms across the region."

Ali Jaber, Dean of the MBRSC, highlighted the importance of the programme and said it reflected the MBRSC’s strategy and commitment to developing talent in the fields of media and communication.

He said: "The programme was developed by an elite group of university professors with different specialisations in media, strategic communications, journalism, and media innovation. It will cover all aspects of social media through six courses."

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